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Lux Research Japan is a full service research agency. We assist clients in each stage of the research process, from research design and recruitment through fieldwork and analysis.
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Our work primarily consists of custom qualitative research and desk research projects. Frequently these cover one or more of the following key areas:
- Brand Usage and Awareness
- Advertising and Branding
- Advertising and Product concept development
- Own brand/ competitor brand positioning.
- Customer / Market segmentation
- B2B Studies
- Desk Research
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Key methodologies:
Focus groups Home Visits / Office Visits Mini groups In-shop interviews In-depth interviews Ideation workshops Pair Interviews Desk research Mystery Shopper Home Use Tests - In addition to traditional methodologies, our researchers are adept at combining local market expertise with non-traditional approaches.
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Our senior level researchers are always involved in every stage of the research process to insure quality.
Projects are approached with flexibility and constant attention to achieving the best possible results for our clients.
