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Misawa Homes establishes dedicated organization for the luxury market in Japan
June 11, 2008
Misawa Homes Co. Ltd has opened "Century" as their very high-end division specializing in luxury homes for wealthy consumers in Japan.
The new organization was established in order to thoroughly address customer requests, and includes training for employees in residential planning and design to better understand their customers's needs. By March 2009, 1200 homes are expected to be sold, a 20% increase compared to March 2008.
Century is one of four brand types within Misawa Homes Co. Ltd, and will deal with homes which belong to the very high end of the price range. Home buyers can expect to pay ¥1,000,000 per 3.3 square meters, a figure which puts the homes in a price range approximately double that of the standard home.
June 6, 2008 Nikkei Net
