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Nokia Luxury Phone Model to Enter Japan

October 02, 2008

(Paris) Nokia Corporation's luxury brand, the Vertu mobile phone, will be released for sale into world markets in November of this year. The phone is constructed of either titanium or gold, and falls within a price range of $8,900-50,000 USD (roughly 89-500 million Japanese Yen).

The phone to be sold on the Japanese market will most likely be constructed of gold or platinum, and the display screen will be made of a substance called fire crystal. In terms of ring tones, music from the London Symphony Orchestra will be integrated into the design. NTT Docomo and Softbank are currently competing to become the main service providers.

Currently, the Japan release date for the Vertu phone is set in December 2008, and the flagship store will be located in the Ginza district of Tokyo. In the coming year, luxury wrist watches from the same maker will also be available in stand-alone stores as well as department stores. Japanese operations director Tag Ramoutar predicts positive growth for this sector of the luxury goods market in the coming years within Japan.

October 12, 2008 NIKKEI NET

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