29, January 2009
On January 28th the Japan Tourism Agency (JTA) introduced plans for a new marketing strategy to increase foreign tourism to Japan by 2010. The number of foreign tourists visiting Japan has recently started to slow due to poor economic conditions and the rising value of the yen. In response to these factors, JTA is refocusing marketing efforts onto less effected traveler types, including single females.
29, January 2009
Niseko in Hokkaido, Northern Japan is experiencing swelling numbers of wealthy overseas tourists from countries such as Malaysia and Singapore. Resorts in the area have focused marketing efforts on high net-worth individuals from these areas who remain less affected by the current financial crisis.
January 22, 2009
On January 21, Japanese Luxury Hotel operator Hotel Okura, announced a new tie-up with Kahala Hotel of Oahu, Hawaii. The two organizations have agreed to operate their room reservations and other related services jointly in order to boost service levels.
January 22, 2009
This year, Valentine's Day falls on a Thursday - a disadvantage for retailers selling premium chocolates. However, there does not appear to be any need to worry. According to a survey taken at the Plantan Ginza Department Store 63% of Japanese women are already planning purchase chocolate for their significant other. The average amount to be spent is approximately 12 USD. Opposed to most Western countries, in Japan it is the women who traditionally give chocolate or other gifts to their male partners on Valentine's Day.
January 22, 2009
Luxury mobile phone maker Vertu will open the doors of its first Japanese shop on February 19th, 2009 in Ginza, Tokyo. From opening day reservations will be taken for Vertu's three newest model phones models "Signature," "Ascent Ti," and "Ascent Ti Ferrari."
January 22, 2009
Godiva, one of Belgium's most well known chocolatiers will open a new concept shop, "Chocoist" in Harajuku Tokyo on January 23, 2009.
January 15, 2009
Volvo Japan has announced the opening of three new showrooms - Osaka, Hyogo, and Kanagawa.
January 15, 2009
Tokyo's Ginza district is well known for its premium department stores, carrying the finest products from Japan, Europe and America. Many stand next door to each other in a constant state of competition.
January 15, 2009
Women in their 40s are garnering increased attention from Japanese luxury goods and services providers. Many women in this generation have continued to work full-time after marriage and children. They have relatively high disposable incomes and are increasingly looking to luxury goods and services providers for soothing, quality experiences.
January 08, 2009
Shangri-La Tokyo, the first hotel for the brand in Japan, will open in March 2009, and has begun to accept customer reservations.
January 08, 2009
Although China ranked 3rd in luxury goods consumption worldwide in 2008, concern over country of manufacture appears to be increasing among Chinese luxury consumers. According to World Luxury Association's "Global Luxury Report" 86% of Chinese luxury buyers feel negative toward international luxury brand items that are "Made in China."
January 08, 2009
Luxury chocolatier Godiva has announced the launch of it's first "Godiva cafe." The cafe, the first in Japan for this chocolate
January 08, 2009
Chanel and other luxury bag makers appear to be paying more attention to those who "act on impulse." Those who do impulsive acts, such as "visiting a hot spring" or "taking a short pleasure trip" with little planning have been found to hold a strong interest in renting luxury bags for their excursions.
1. Daikokuya Launches Online Luxury Handbag Rental Services
3. Korean Cosmetic Brand Opens New Salon Hanbang Ginza 10/19/08 Grand Opening
4. Online shopping for luxury goods in Japan
5. Gucci Café's Tart Heart Special Menu
6. Shiseido and Kanebo compete with premium cosmetics brands
7. Luxury brand Cartier decides to begin their online sales in the Japanese market
8. Chrome Hearts Tokyo - New Sales Approach
9. Kyoto stores compete for luxury brand market and customer attention
